In the heart of Soho, tucked away on Smiths Court, lies a fashion destination unlike any other: VERTICE London. Since its inception in 1993, this independent boutique has stood at the intersection of fashion and art, showcasing bold avant garde styles and emerging talent from across the globe. For over 30 years, VERTICE has remained a favourite for those with a discerning eye and a passion for individuality, offering a shopping experience that feels more like stepping into a curated gallery than a typical retail space.

VERTICE London champions the visionaries—the new names challenging the fashion status quo, as well as the iconic designers who have shaped the world of avant garde style. Every piece is selected not only for its design, but for the story it tells and the emotion it evokes. The collections are expressive, architectural, and often limited edition, making them coveted finds for collectors and creatives alike. Beyond clothing, VERTICE brings fashion to life through regular installations and exhibitions, turning the boutique into a living, breathing space where art and design converge.

Tucked between Brewer Street and Great Windmill Street, accessible via Farrier’s Passage, VERTICE is a hidden gem that offers more than just clothing. Its carefully curated selection speaks to those who seek uniqueness and craftsmanship, with an emphasis on quality, storytelling, and personal expression. Whether you’re discovering a rising designer or rediscovering a timeless silhouette, each visit to the boutique invites exploration and connection.

Not in Soho? The VERTICE online platform captures the boutique’s spirit, bringing its latest arrivals, editorial features, and artist collaborations to a global audience. From seasonal drops to exclusive pieces, the digital experience is just as thoughtfully designed as the physical store.

VERTICE London isn’t just a fashion destination—it’s a celebration of creativity, authenticity, and the evolving language of style. Explore our world online or visit us in person at 31 Smiths Court and discover what sets VERTICE apart.