MAX FOUCAUT

Max Foucaut is a Paris born, California raised, London based — Menswear Designer & Perfume Storyteller.

The MF label tells the narrative of :

French HERITAGE, Californian CULTURE, and London’s sartorial CRAFTSMANSHIP.

Drawing inspiration from the threads of his multicultural heritage while reflecting on the past. Max Foucaut was born exploring the historic and elegant architecture in Paris to France’s vast agricultural countryside. Later growing up in California, he absorbed the coastal beach lifestyle which instilled a value for nature and sustainability, to learning tailoring craftsmanship from a Savile Row tailor in London. His ancestors significantly impact the designs he presents, coming from contrasting environments — a farmer in workwear to a businessman in tailored suits. Max Foucaut presents work that blends French heritage, relaxed Californian culture, while pursuing London’s timeless sartorial craftsmanship to present personal narratives of Tailoring, Workwear, & Fragrances