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Discover Avant Garde Fashion in Soho: Inside VERTICE London’s World of Emerging Talent
In the heart of Soho, tucked away on Smiths Court, lies a fashion destination unlike any other: VERTICE London. Since its inception in 1993, this independent boutique has stood at the intersection of fashion and art, showcasing bold avant garde styles and emerging talent from across the globe. For over 30 years, VERTICE has remained a favourite for those with a discerning eye and a passion for individuality, offering a shopping experience that feels more like stepping into a curated gallery than a typical retail space.
VERTICE London champions the visionaries—the new names challenging the fashion status quo, as well as the iconic designers who have shaped the world of avant garde style. Every piece is selected not only for its design, but for the story it tells and the emotion it evokes. The collections are expressive, architectural, and often limited edition, making them coveted finds for collectors and creatives alike. Beyond clothing, VERTICE brings fashion to life through regular installations and exhibitions, turning the boutique into a living, breathing space where art and design converge.
Tucked between Brewer Street and Great Windmill Street, accessible via Farrier’s Passage, VERTICE is a hidden gem that offers more than just clothing. Its carefully curated selection speaks to those who seek uniqueness and craftsmanship, with an emphasis on quality, storytelling, and personal expression. Whether you’re discovering a rising designer or rediscovering a timeless silhouette, each visit to the boutique invites exploration and connection.
Not in Soho? The VERTICE online platform captures the boutique’s spirit, bringing its latest arrivals, editorial features, and artist collaborations to a global audience. From seasonal drops to exclusive pieces, the digital experience is just as thoughtfully designed as the physical store.
VERTICE London isn’t just a fashion destination—it’s a celebration of creativity, authenticity, and the evolving language of style. Explore our world online or visit us in person at 31 Smiths Court and discover what sets VERTICE apart.
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Elevate Your Living Space: The VERTICE London Home Collection
In the heart of Soho, VERTICE London has long been a sanctuary for those seeking avant-garde fashion and emerging talent. Now, this commitment to artistry and individuality extends beyond the wardrobe into the very spaces we inhabit. The VERTICE Home Collection is a curated selection of homeware that transforms everyday living into an expressive, sensory experience.
Each piece in the collection is a testament to craftsmanship and design. The VERTICE Incense Set features a walnut wood box housing 40 citronella-scented incense sticks, offering a harmonious blend of function and form. Complementing this are hand-poured candles like the BC4 Asymmetry Bowl Candle, available in scents such as Black Bouquet and Lilac Moon, each layered with chypre base notes to create a captivating olfactory journey.
The collection also showcases hand-made ceramic pieces, including the Ocean Incense Holders and Oyster Plates, each uniquely painted to bring a touch of artistry to your home. These items are not just decorative but are designed to evoke emotion and inspire.
By integrating these thoughtfully designed pieces into your living space, you invite a sense of calm and creativity that reflects the VERTICE ethos. Explore the full range and discover how the VERTICE Home Collection can redefine your environment with elegance and soul.
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A Tie Like No Other: The Sculptural Power of the A-126M Full Metal Tie
In a world where menswear often adheres to convention, VERTICE London dares to challenge the norm with a piece that fuses sculpture, fashion, and industrial design: the A-126M Full Metal Tie.
Handcrafted in Italy, this striking accessory is made entirely from iron, reimagining the traditional fabric tie as a wearable piece of art. Its sharp, architectural form is achieved through the M-LINK 7 technique—a construction process that adds structure, weight, and an unexpected sense of movement. The result is a sleek, black-finished tie that reflects light with an almost liquid intensity and commands attention with every angle.
More than just a bold fashion statement, the Full Metal Tie is an exploration of duality: elegance and edge, form and function, past and future. It pays homage to the legacy of menswear while completely rewriting its rules. Worn against a minimalist shirt or layered under a sharply cut blazer, the piece acts as both armour and adornment—sculptural yet wearable.
This is not an accessory for the faint-hearted. It’s for the fashion-forward individual unafraid to disrupt tradition, to dress with intention, and to carry a story in every piece they wear. VERTICE London continues to stand at the intersection of art and fashion, and the A-126M Full Metal Tie is a perfect embodiment of that ethos.
Discover it in-store or online and redefine what a tie can be.
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The Scent of Self-Discovery: Inside Urania’s Children & The Heavenly Garden
In the evolving world of modern perfumery, a new kind of fragrance is making itself known—one that transcends gender, celebrates craftsmanship, and invites a deeper connection with the self. Urania’s Children & The Heavenly Garden, available at VERTICE London, is a collection of four carefully composed perfumes that balance complexity with clarity, tradition with modernity.
Named after Urania, the muse of astronomy, the collection channels a sense of wonder and quiet introspection. Each scent is hand-blended and poured in London, using essential oils and naturally derived materials to create compositions that are layered, expressive, and timeless.
Queer Magic is a vibrant floriental that opens with notes of Calabrian lemon and Brazilian lime, gradually unfolding into a heart of jasmine, carnation, and fig. The dry-down is rich with palo santo, oud, and sandalwood, lending the fragrance warmth and depth.
Self Mythology is a woody floral that explores contrasts—sharp ginger and black pepper soften into a heart of rose, lavender, and iris, anchored by incense and sandalwood. It’s a scent that evolves beautifully on the skin, reflective and quietly confident.
Fluid Nature leans into freshness, with watery notes and soft fruits like lychee and peach, balanced by florals and earthy textures such as vetiver, white musk, and leather. Light yet grounded, it’s a scent that feels expansive and open.
Lance of Love is the most opulent of the four—resinous, aromatic, and rich in tone. Italian sage, myrrh, and frankincense come together with Malaysian oud and Lebanese cedar to create a profile that is bold, elegant, and enduring.
What links each fragrance is a shared sensibility: a desire to create scent as a form of self-expression, not confined by category or convention. Designed to be worn by anyone, each perfume in the collection is both personal and universal—offering a quiet invitation to explore your own sensory identity.
Explore Urania’s Children & The Heavenly Garden in-store or online at VERTICE London, and discover a collection that brings modern perfumery into thoughtful, expressive territory—rooted in craftsmanship and guided by imagination.
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